8 Copywriting Cheat Sheets For First-Timers

Writing
Copywriting
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Copywriting can seem intimidating if you’ve never done it before, but it’s not as hard as you might think! If you’re new to copywriting and want to master the art of writing persuasive sales copy, look no further than these cheat sheets, which will provide you with everything from tips on how to write a strong headline to advice on how to create irresistible call-to-action. When you download this cheat sheet today, you’ll be one step closer to learning the craft of copywriting and turning your writing into a passive income stream!

Writing Powerful Headlines

A headline’s job is to quickly summarize the story. And it needs to work in print, on social media feeds, and even as the text accompanying an email. That’s why the writers at CoSchedule created eight copywriting cheat sheets with tips for how to create a killer headline every time.

Writing Effective And Persuasive Sales Copy

Effective copywriting is all about knowing your audience. It’s tempting to write for an idealistic dream person who reads everything and has no real needs, but that’s a recipe for failure because you can’t sell them anything. Get detailed on who they are: the job they do, their day-to-day life, and how they use your product. What gets them up in the morning? How many times do they yawn before lunch? Most importantly: what keeps them up at night? Who loves them and supports them? The more you know about your reader, the better chance you have of writing copy that resonates with them.

Words To Avoid In Your Marketing Copy

Avoid using too many words and phrases that feel unnatural, inauthentic, or pushy when writing your marketing copy. Be mindful of how you sound when speaking to the reader– if it feels like a lot of pressure or too much of a hard sell, chances are they’re going to pick up on that and want to leave your site immediately.

How Long Should Your Sales Copy Be?

You’re going to want to use a lot of short, snappy sentences. Shorter sentences are often more persuasive because they feel more conversational and less like a lecture. The words you choose are also important—you want active verbs and positive adjectives that paint a mental picture in the reader’s mind. Your paragraphs should be no longer than 3-4 sentences each, and your average sentence length should be about 17 words (think of something like This widget is made from 100% organic cotton).

A Checklist For Creating Web Copy

  1. Write a one-sentence explanation of the company’s value proposition.
  2. If it’s an eCommerce site, offer up a benefit you’ll be providing customers in their purchase decisions.
  3. State the problem your product solves. What will happen if they don’t take action?
  4. Create clear subheadings and include call-to-actions that will keep readers scrolling through your content.
  5. Keep your writing concise and avoid fluffy adjectives that don’t advance your point(s).
  6. Remember to end with an offer or sales pitch.

Crafting content for a website or blog doesn’t have to be daunting. Here are some quick guidelines to get you started.

Avoiding Jargon

Copywriters will use a lot of jargon in the work that they do. This can make it difficult for a beginner to decipher. One solution is to find out what specific jargon is used by your favorite copywriters, and bookmark those words on a glossary page so you can look them up if you ever need to.
Another thing that you can do is create your cheat sheet by writing down words as they come up on Google or as they appear in posts from content creators you like to follow. Try and keep this cheat sheet with you at all times for easy reference and avoid trying to figure out the meaning of something when it comes up in a blog post, newsletter, or landing page; just open your cheat sheet and try again with clarity after the fact.

What Font Should You Use?

There is no best font for a blog post, but there are some guidelines to follow. However, the most important guideline is consistency – meaning one style of font throughout your posts. There are four main types of fonts that you can use: serif, sans serif, script, and decorative. Serif fonts have small lines or squiggles at the end of each stroke which makes reading easier on the eyes as they cause less distraction than when reading sans serif fonts.

Going Further With Call-to-action Techniques

Call-to-action phrases are great for drawing in potential customers but don’t use them too much. If a customer feels constantly pushed towards making a purchase, they’re likely to walk away and never come back. That’s why there’s no need to try using every single call-to-action phrase in this blog post.

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